With Nestle soon to release a new chocolate bar in Brazil, ,y brief was to ceate a new form of packaging. All aspects of the product had to be considered from primary to seconday packaging all the way through to material use and graphic layout.
As the tab is pulled the bar is smoothly revealed to the consumer. When correct portion is achieved the extended tab is folded back on itself and stored inside the packaging. The consumer is informed how much of the chocolate he/she has left through the slider bar located on the front of the packaging.
The secondary packaging secures the bar economically in a rectangular box. However, once the perforated middle section is removed along with built in divider, the shop keeper can easily fold it over into two display boxes complete with handle for easy transportation around the shop. This design maximises storage capacity while minimising materials.
Inspiration for the design came from the observation of mobile phone cases, in particular, the slip cases developed for the iPhone. I was interested in the way the phone was able to be pulled out of the case by a tab. I then adapted to this to the chocolate bar to create a ritual when opening a bar of chocolate. As the tab is pulled the bar is smoothly revealed to the consumer. When correct portion is achieved the extended tab is folded back on itself and stored inside the packaging. The consumer is informed how much of the chocolate he/she has left through the slider bar located on the front of the packaging.
The packaging also intends to create interest amongst comsumers through the unusual pacakging concept and hence create a hightened sense of value. The fow on effect of this could be that consumers re-purpose its use. For example an unused chocolate wrapper could become a pencil case where one could access it’s contents easily by the pull of a tab. This would provide a form of free advertising for Nestle.
The development of this product relied heavily on the construction and testing of protypes. Initial concepts where quickly prototyped from card and paper. Final designs where then taken into illustrator where graphic layouts were developed and refined and later combined to form a working prototype. CAD models and renders where produced for marketing purposes.